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Business

6 Metrics to Track for SaaS Company Growth
December 20, 2017
To grow a software as a service (SaaS) business, every decision must be backed by data. Being able to work on gut instinct is a great quality to have, but as the old saying goes, “the numbers don’t lie”. Even things that “just feel right” need to be justified with metrics — the cold, hard facts.
How to use Localization for Global Reach
December 19, 2017
Global appeal, local feel. That’s how all the biggest brands build their empires. Apple, Google, Toyota, Amazon, McDonald's, Coca-Cola — mention any of these brands to people across the world and they’ll instantly know what you’re talking about.
How to Create a Killer Content Marketing Campaign
December 08, 2017
Have you ever heard the saying: “Content is king”? Bill Gates said that over two decades ago, in 1996 — back when the Apple PowerBook 1400 with its customizable skin was the coolest laptop around. It’s since become the slogan of choice for content marketers everywhere.
Do you need to go to TechCrunch Disrupt?
November 15, 2017
TechCrunch Disrupt is an annual conference held in San Francisco, New York, and beyond—past events have been held in London, and in 2017 TechCrunch Disrupt expands to Berlin. Aimed at startups, TechCrunch Disrupt features the Startup Battlefield competition, a 24-hour hackathon, and Startup Alley, a place for early stage companies to show off their ideas.