Distribution channels
67% of the surveyed Mac developers use their own website to distribute their apps. 40% use third-party tools like Setapp, GitHub, QooApp, Paddle and others.
Mac Developer
Survey 2023
From AI implementation to third-party distribution channels,
learn the year's trends in macOS application development.
Distributing apps
31% of surveyed Mac developers distribute their apps solely outside the Mac App Store
Using third-party stores
60% of developers are interested in distributing their iOS apps through third-party stores
Working with
AI & ML
44% of the surveyed have implemented AI/ML models into their apps, 39% are using ChatGPT for development
Key challenges
We asked respondents to pick up to three key challenges they faced in app distribution.
- App discovery
- Marketing
- User acquisition
- Monetization
- No recurring revenue model
- I don't have any challenges
- Other
It's an AI/ML's world
With the virality of ChatGPT, artificial intelligence and machine learning are firmly on their way to mainstream.
For what purposes do you implement AI/ML models in your app(s)?
- Highly personalized user experience
- Enhanced security with facial recognition
- Enabling real-time translation
- Increment of automation level
- Automated logical reasoning
- Automatic reply function
- Search engine optimization
- AI & IoT amalgamation
- AI-powered chatbots
- Other
Inside the report
Is sharing revenue for distribution worth it
Most used development frameworks
Impact of russian war against Ukraine
Details on the audience of this survey
