Yaroslav Stepanenko

Marketing Director, product innovator

Yaroslav has over 15 years of product marketing experience and is a key player at Setapp. He's been leading Setapp product marketing function since day one, literally from the moment the Setapp idea was born, and now works with his team to ensure its continued growth.

Yaroslav Stepanenko has no socials yet
Profile photo of Yaroslav Stepanenko

About this author

Yaroslav, Director of Marketing at MacPaw. He joined MacPaw in 2015 to work on the DevMate platform. Yaroslav's team brought it to market and monetized it. Yaroslav then focused on Setapp, the first subscription-based platform offering a curated collection of Mac and iOS apps. He's been working on the product since it was just an idea and is now successfully developing it.

Yaroslav has a thorough theoretical and practical education and is an alumnus of Harvard Business School. He also appears as a speaker and mentor, helping PMs understand the key aspects of product marketing: market research, user research, positioning and messaging, GTM and launch plans, etc.

Browse articles by Yaroslav Stepanenko