About this author

Yaroslav, Director of Marketing at MacPaw. He joined MacPaw in 2015 to work on the DevMate platform. Yaroslav's team brought it to market and monetized it. Yaroslav then focused on Setapp, the first subscription-based platform offering a curated collection of Mac and iOS apps. He's been working on the product since it was just an idea and is now successfully developing it.

Yaroslav has a thorough theoretical and practical education and is an alumnus of Harvard Business School. He also appears as a speaker and mentor, helping PMs understand the key aspects of product marketing: market research, user research, positioning and messaging, GTM and launch plans, etc.

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