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A Practical Setapp Guide For Measuring Product-Market Fit
If you Google anything around “product - market fit”, you’re going to find hundreds of articles saying why this is so important for startups and software companies. Without it, the experts claim, you can’t scale your idea. Won’t have a viable company. But there isn’t much on how to implement this theory.
How to Launch an Email Marketing Campaign
Getting started with your email marketing may seem a tough thing to do. Here are the most important steps to succeed.
Delivery vs. Innovation: How We’ve Used One-Day Design Sprints to Improve Setapp
Here's how Setapp team adapted and uses Design Sprints to keep the healthy ratio between innovation and delivery in the product organization.
6 Metrics to Track for SaaS Company Growth
To grow a software as a service (SaaS) business, every decision must be backed by data. Being able to work on gut instinct is a great quality to have, but as the old saying goes, “the numbers don’t lie”. Even things that “just feel right” need to be justified with metrics — the cold, hard facts.
How to use Localization for Global Reach
Global appeal, local feel. That’s how all the biggest brands build their empires. Apple, Google, Toyota, Amazon, McDonald's, Coca-Cola — mention any of these brands to people across the world and they’ll instantly know what you’re talking about.
How to Achieve $1M ARR in 6 Months: 9 Lessons We Learned
On 25 January 2017, we went ahead with the public launch of Setapp. In six months, we had already achieved $1 million ARR (Annual Recurring Revenue), reaching over $1.4 million ARR now, in November 2017.
How to Create a Killer Content Marketing Campaign
Have you ever heard the saying: “Content is king”? Bill Gates said that over two decades ago, in 1996 — back when the Apple PowerBook 1400 with its customizable skin was the coolest laptop around. It’s since become the slogan of choice for content marketers everywhere.
Managing A Growing Business: The MacPaw List of 160 Tools We Use
Managing a growing business is not easy. But at the same time, can you imagine running any kind of business without the amazing range of web apps and software tools and products we can now access?
How to Run and Not Run a User Interview
During 2017, when we were growing our revenue from zero to over $1.4 million ARR, we have conducted hundreds of interviews with customers.
How to Make Your Product Launch Exclusive
In 2014, an unheard of Chinese smartphone manufacturer announced the release of its new smartphone, the OnePlus One.