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Business

Instagram for Business: A Full Guide on Growing Your Account
Instagram as a business tool needs no extra proof, it’s a massive platform with millions of people who can discover and buy what you have to offer. So I won’t spend time explaining how profitable correct advertisement on Instagram can be, you’re probably here because you know that already. What I will explain is how to make money with your account, how to get more instagram followers, and what other apps might come in handy on the way.
The 7 Steps to Strategic Plan with a High Chance of Success
When you have a structured approach to whatever you're dealing with, you stand a much better chance of succeeding. There are plenty of systems out there, and they all have their boosters and their critics. But one that has found favor in the business and personal worlds alike is strategic planning.
Setapp and the future of Mac app innovation: Meet us at Apple WWDC 2018
Setapp is once again coming to the Apple Worldwide Developers Conference (WWDC 2018), and we would be delighted to meet developers, journalists, as well as tech and Apple enthusiasts.
A Practical Setapp Guide For Measuring Product-Market Fit
If you Google anything around “product - market fit”, you’re going to find hundreds of articles saying why this is so important for startups and software companies. Without it, the experts claim, you can’t scale your idea. Won’t have a viable company. But there isn’t much on how to implement this theory.
How to Launch an Email Marketing Campaign
Getting started with your email marketing may seem a tough thing to do. Here are the most important steps to succeed.
Delivery vs. Innovation: How We’ve Used One-Day Design Sprints to Improve Setapp
Here's how Setapp team adapted and uses Design Sprints to keep the healthy ratio between innovation and delivery in the product organization.
6 Metrics to Track for SaaS Company Growth
To grow a software as a service (SaaS) business, every decision must be backed by data. Being able to work on gut instinct is a great quality to have, but as the old saying goes, “the numbers don’t lie”. Even things that “just feel right” need to be justified with metrics — the cold, hard facts.
How to use Localization for Global Reach
Global appeal, local feel. That’s how all the biggest brands build their empires. Apple, Google, Toyota, Amazon, McDonald's, Coca-Cola — mention any of these brands to people across the world and they’ll instantly know what you’re talking about.
How to Achieve $1M ARR in 6 Months: 9 Lessons We Learned
On 25 January 2017, we went ahead with the public launch of Setapp. In six months, we had already achieved $1 million ARR (Annual Recurring Revenue), reaching over $1.4 million ARR now, in November 2017.
How to Create a Killer Content Marketing Campaign
Have you ever heard the saying: “Content is king”? Bill Gates said that over two decades ago, in 1996 — back when the Apple PowerBook 1400 with its customizable skin was the coolest laptop around. It’s since become the slogan of choice for content marketers everywhere.