Setapp and the future of Mac app innovation: Meet us at Apple WWDC 2018

WWDC 2018 is running from Monday, June 4 until Friday, June 8 at the McEnery Convention Center in San Jose, CA. Plenty of rumors are already circulating about what is about to be announced. Apple has yet to release its live stream plans for the event, but we can expect that at least the keynote speech of CEO Tim Cook will be broadcast live online.

Fortunately, some of us from the Setapp team won’t need to watch the live stream — we’ll be there to watch the speeches and attend sessions, hands-on labs, and get-togethers in-person — as we did in 2017.

Team Setapp at WWDC 2018

We are looking forward to meeting Mac developers, Apple fans, journalists, and anyone else working in our industry and attending WWDC and AltConf nearby.

Key members of the Setapp team who are attending WWDC: Oleksandr Kosovan, CEO; Ivan Kuziv, Head of Marketing; Vira Tkachenko, Head of Development; Yaroslav Stepanenko, Product Marketing Manager; Maria Polishchuk and Miika Mantyvaara, both Business Development Managers; and Julia Petryk and Eugene Kalnyk, PR & Media Relations.

Just like in 2017, we are hosting an awesome party in partnership with Paddle, a software billing, marketing, and analytics company. Paddle is recognized as one of the fastest growing software companies in the UK, and we have a natural partnership with a goal to support Mac developers. The invite-only party will happen at the Tech Museum of Innovation in downtown San Jose on the evening of Monday, June 4.

AltConf 2018 Talks

Running alongside WWDC is AltConf, a community-driven event held in downtown San Jose, at the San Jose Marriott, with 900 seats spread over two theatres.

During AltConf 2018, Yaroslav Stepanenko, our product marketing manager, is giving two talks. The first is to announce the results and insights from our massive Mac Developer 2018 Survey. Here is our 2017 report for comparison.

The second talk is on how Setapp went from a standing start to over $1M in recurring revenue in 6 months. We learned a lot from this experience, so we want to share our most valuable lessons.

AltConf Lab Session & CEO Fireside Chat

Alongside the two talks, Yaroslav, our product marketing manager and Pavlo Pedenko, our product manager, are presenting a Lab Session on Tuesday 5 June, 14:00 - 16:00 PST. This workshop will help you create and implement a simple yet effective process for achieving product/market fit. It should be especially useful for Mac developers, iOS developers, business development executives, product/marketing managers, regardless of your level of experience marketing new products.

On the morning of the same day, our Founder & CEO, Oleksandr Kosovan, is looking forward to taking part in a panel discussion, moderated by Christian Owens (CEO at Paddle). The morning panel (09:00 - 09:45) in Talks Room 1, is on the shift amongst developers towards a subscription model. Oleksandr will be debating with Pieter Omvlee (Founder & CEO at Sketch), Max Seelemann (Founder & Head of Development at Ulysses), the CEO of Paddle (moderator) and others. It should be an interesting and lively chat.

We hope you attend our presentations and find them useful. Our team looks forward to meeting all of you at both WWDC and AltConf 2018 in downtown San Jose from Monday, June 4 until Friday, June 8. If you want to get in touch to discuss potential opportunities, reach out to our business development manager Maria Polishchuk. See you there.