Best tools for AI email marketing
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10 min read
The future is here. Many of the processes that keep email marketing campaigns running on a day-to-day basis are already powered by artificial intelligence (AI). Spam detection, intelligent email composition, subject line generation, template optimization, A/B testing – AI can already be a trusted personal assistant of an email marketer.
However, in some cases, tools based on artificial intelligence tend to do more harm than good. For example, AI can generate decent B2B client sequences, but when it comes to generating texts for B2C emails, even with the specified voice and tone, the generated copy may sound robotic and can be easily distinguished from human-written content. That’s why it’s so important to choose the best options, understand the limitations of each tool for various cases, and use these tools wisely.
In this article, we’ll talk about AI in email marketing and walk you through the best AI-powered email assistants. The best AI email assistants can help you:
- Expedite email replies
- Rewrite text in different styles
- Create catchy subject lines, preview messages, and CTAs
- Proofread the copy you’ve written
What is AI in email marketing?
AI in email marketing involves using artificial intelligence technologies to automate and enhance various aspects of email campaigns. It includes segmenting audiences, generating emails, optimizing campaigns through testing, providing analytics and insights, and more.
How AI is a great help in email communication
In essence, AI in email marketing makes it easier for marketers to create email campaigns that are targeted, relevant, and effective for their subscribers.
We’ve asked ChatGPT how it can help email marketers in email communication. Here’s the response:
But we won’t, of course, limit ourselves to ChatGPT only. Let’s take a look at other tools available that can make our lives easier.
The best AI-powered email assistants
When it comes to AI-powered email assistants, several great tools are available in the market. Each of them offers different features, pricing structures, and pros and cons. Let’s look at some popular AI email marketing tools along with a brief description of their features, pricing, and highlights.
Let’s say you want to congratulate Elon on buying Twitter or simply choose whether you’d like to reply to someone’s message positively or negatively. Just tell it Canary, and it’ll do the rest for you!
In addition to an option to expedite email replies, Canary can suggest a more concise way to phrase your emails or suggest alternative words that might be more effective. It can also help you avoid common email mistakes like overusing exclamation points or missing a signature.
Pricing- Available on Setapp, a platform with 240+ apps for Mac, iPhone, and iPad. Install as many apps as you want. Pay $9.99 once a month for all. 7-day free trial.
Pricing
- Available on Setapp, a platform with 240+ apps for Mac, iPhone, and iPad. Install as many apps as you want. Pay $9.99 once a month for all. 7-day free trial.
Thanks to its vast trove of data, Mailchimp is in the unique position of being able to identify common patterns of successful marketing campaigns. Content Optimizer taps into this data and uses machine learning models and business rules to predict the quality of email campaigns and make suggestions for improving content, layout, and imagery.
In 2023, Mailchimp introduced a set of generative AI tools for developing content and campaigns. Their Email Generator is designed to help users brainstorm ideas and create content to test in their email campaigns. The new tool offers a menu of options depending on the industry, tone, and goal of the marketing. They can then write a natural language prompt asking the AI to compose an email for purposes such as announcing a sale or including relevant details such as times and discounts. The AI will offer three variations of a possible email, and the user can choose their favorite and tweak it as needed. The AI can also analyze a campaign’s successes and failures and make suggestions for improving the next campaign based on its own history and Mailchimp’s industry-specific data.
Mailchimp is running the Email Content Generator as a beta test for subscribers in the United States, with plans to expand its availability in the near future.
Pricing- Free forever plan; $13/mo (Essentials), $20/month (Standard), $350/mo (Premium).
Pricing
- Free.
TypingMind’s chat, search, and export functions are just excellent and make it simple to find important information when you need it, as you can easily organize and search your chat history.
Another great feature of TypingMind is the prompt library. You can easily generate ideas, start conversations, and explore different scenarios with ChatGPT by having a library of prompts at your fingertips. This is a time saver and a great way to start your conversations with ease.
Pricing- Available on Setapp, a platform with 240+ apps for Mac, iPhone, and iPad. Install as many apps as you want. Pay $9.99 once a month for all. 7-day free trial.
Pricing
- Free forever plan; $29.99/mo (Starter), $73.50/mo (Professional), $598.50/mo (Team).
Plus is also a good text summarizer, translator, and explainer.
Pricing- Available on Setapp, a platform with 240+ apps for Mac, iPhone, and iPad. Install as many apps as you want. Pay $9.99 once a month for all. 7-day free trial.
Pricing
- Free or from $9.99/mo.
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