Key Takeaways
  • MindNode Classic is the best Freeform alternative for brainstorming. Infinite canvas, drag-and-drop nodes, and clean Apple-native design — without the clutter.
  • Craft is the pick when ideas need to become shareable documents. Great for turning brainstorms into polished pages with AI assistance.
  • Muse (now Allume) is the closest infinite-canvas replacement. Nested boards, Apple Pencil support, and a thinking-first design philosophy.
  • Miro is the best option for teams. Templates, video calling, and integrations make it the go-to for workshops and cross-functional collaboration.
  • MindNode, Craft, MarginNote, and Muse are all included in Setapp — along with 270+ other Mac and iOS apps. Try Setapp free for 7 days.

If you need to express and explain ideas to someone, make a mood board, or plan your next trip, a good old whiteboard is hard to beat. You can use it to pin papers, make notes, highlight text, and more. Now, how about doing that same kind of work virtually? 

You may wonder, “Does Apple have a whiteboard app?” Yes! Recently, the company introduced Freeform, a digital canvas that enables simultaneous collaboration among as many as a hundred users. In this article, however, we cover apps alternative to Freeform so you can take advantage of more advanced features and identify which tools are best suited to your specific needs.

What is Freeform?

As you may already know, Freeform is Apple’s new digital whiteboard app for creatives. It allows you to use your finger or the Apple Pencil (on iPad) to sketch in a variety of different styles. You can even attach text, images, PDFs, links, handwritten notes, and more. 

If you want more info about Apple’s online whiteboard, read our recent blog post. Now, let’s look at Freeform alternatives.

The best Freeform alternatives

We value your time, so we've organized all the solutions from this article into a short list to help you find the best tools quickly and easily.

  • MindNode Classic for mind mapping and brainstorming on customizable canvases
  • Craft for creating visually appealing and well-structured documents
  • MarginNote for productive note-taking while studying or working 
  • Allume for brainstorming and organizing thoughts on a simple whiteboard
  • Miro for business collaboration and concept visualization
  • Milanote for creative note-taking and collaboration

Check out the pros and cons and choose the apps that work best for you:

App

Best for

Infinite canvas

Apple Pencil

Real-time collab

Price

MindNode Classic

Mind mapping

Yes

Yes

No

Included in Setapp Membership

Craft

Structured docs + boards

No

Yes

Yes

Free tier + paid; included in Setapp Membership

MarginNote

PDF study + annotation

Yes

Yes

Yes

Included in Setapp Membership

Allume

Deep thinking + brainstorming

Yes

Yes

Yes (up to 5)

Free tier + paid; included in Setapp Membership

Miro

Team collaboration

Yes

No (web-based)

Yes

Free tier; paid from $8/user/mo

Milanote

Mood boards + creative projects

Yes

No

Yes

Free (limited); paid from $12.50/mo

Not sure which whiteboard app fits your workflow? The Productivity Tools GPT assistant can help match your use case — mind mapping, team collaboration, or PDF research — to the right tool. Free and takes about a minute.

MindNode Classic: Best for mind mapping and brainstorming

Apple’s Freeform is a great tool for brainstorming. So is MindNode Classic. The app can be used to come up with new ideas, visualize complex issues, cluster information, and organize thoughts. 

Once you’ve written down the topic, you can add so-called “nodes” to describe different parts of it. The best thing is that you’ll never run out of space on your virtual canvas, unlike when you are mind mapping with pen and paper. Also, you can easily rearrange the map’s parts by dragging and dropping them, and you can fold the contents of nodes to get a better look at the whole. Everything is easy to read and doesn’t look cluttered or messy. Also, you can add a sticker (MindNode comes with a few) or a custom image to a node, add a note, and even turn a node into a to-do item by adding a checkbox.

MindNode Freeform alternative app

Pros
  • Uncluttered and intuitive design
  • Syncs flawlessly across devices (iPhone, iPad, and MacBook)
  • Focus Mode that lets you get rid of distractions.
Cons
  • Lack of icons and templates
  • No collaboration feature.

Craft: Best for creating visually-appealing documents

Craft is known as an app for creating visually appealing documents. You can add photos, videos, text, handwritten snippets, audio, and other file types. Need someone else to look into your doc and make a contribution? No problem. Craft makes it really easy for other people to access your file, understand your idea, and elaborate on it.

What we like the most is that Craft comes with an AI Assistant that can translate texts, suggest titles, explain complicated things in simple words, help you write, and more. 

Craft whiteboard app for macOS and iOS

Turn brainstorm boards into polished, shareable documents. Add photos, video, handwritten notes, and AI-assisted text — then share with one link. Try Craft Free.

Pros
  • Attractive design
  • iPhone, iPad, Mac, and web versions
  • Easy to use, with lots of supporting documents 
  • Collaboration feature.
Cons
  • The iPhone app needs better navigation.

MarginNote: Best for study and work purposes

If you want to use Freeform for studying or work purposes, perhaps MarginNote will work better for you. Students and professionals can use the app’s e-reader to take notes, comprehend them, and review them in a brand-new way using annotations, mind-mapping, and flashcards. For cross-platform note-taking, MarginNote syncs smoothly with iCloud.

The best features are the ability to drag PDF selection, pictures, texts to a mind map, multiple documents linking within one mind map, and auto-creation of mind maps from excerpts and table of contents.

MarginNote

Still dumping PDFs onto a Freeform board and annotating by hand? MarginNote builds mind maps from your highlights automatically. Study Smarter Free.

Pros
  • Auto-mindmaps
  • The capacity to convert handwritten notes into mind map nodes or to leave them as standalone notes
  • Syncs flawlessly across devices (iPhone, iPad, and MacBook)
  • Collaboration mode.
Cons
  • You might need to spend some time learning to use the app.

Allume: Best for brainstorming and organizing thoughts

If you're looking for a powerful alternative to Apple's Freeform for brainstorming, Allume might be the perfect choice. This app is designed to help you capture ideas, visualize complex issues, and organize your thoughts in a fluid, intuitive way.

Once you've written down your topic, you can create "cards" to represent different parts of it. Unlike traditional pen-and-paper mind mapping, Allume offers unlimited space on its virtual canvas, so you can expand your ideas without limitations. You can easily rearrange your cards by dragging and dropping, and you can zoom in and out to see the big picture or focus on specific details. Allume makes it easy to maintain a clear, uncluttered view of your projects.

In addition, Allume lets you add images, sketches, PDFs, and even web snippets to your cards, so you can enrich your brainstorming sessions with a variety of content types. You can also link cards together to create associations between ideas, making your thought process more dynamic and interconnected.

Pros
  • Uncluttered and intuitive design
  • Syncs flawlessly across devices (iPhone, iPad, and MacBook)
  • Allows for rich media integration (images, PDFs, web clippings)
Cons
  • You might need to spend some time learning to use the app.

Miro: Best for business collaboration and concept visualization

Another great tool for visualizing concepts/ideas is Miro. This is a platform to connect, collaborate, and create things together. The main difference between Freeform and Miro is that Miro is aimed mostly at businesses, while Apple’s Freeform, at least for now, is focused on the personal/start-up space.

Just like with Freeform, you can use Miro to sketch a concept, either alone or with someone else editing at the same time. With Miro, you can also chat about how you’re working while you’re working or give a talk while showcasing your invention, thanks to the built-in video and audio calling and screen sharing. Whether it’s Asana cards or Vimeo videos, you can display media that has been pulled in from other apps.

Note: Miro also absorbed InVision's Freehand (which shut down at the end of 2024), so if you were a Freehand user, Miro is the natural landing spot.

Miro

Pros
  • A great voting feature that helps to narrow down the topics
  • Easy to use templates
  • Embedded video, chat, and commenting.
Cons
  • It slows down when many collaborators’ cursors are on
  • It’s a feature-rich platform, and it may be a little bit difficult to figure out how to use it.

Milanote: Best for creative note-taking and collaboration

Finally, let’s look at Milanote. It’s a great app for creative people to take notes with, but it can do a lot more than that. Milanote lets you take notes in a way that is similar to a scrapbook. You can add images, colors, videos, audio files, arrow diagrams, emojis, and links (with previews of the pages). You can also work together with your team to comment on parts of your collaboration board and edit them at the same time.

When you make a new board, you’ll be asked if you want to use a template that the Milanote team has already made. There are templates for graphic designers, marketers, agencies, and more. 

Milanote

Pros
  • Multiplatform support 
  • Preset templates 
  • Ease of use.
Cons
  • Pricing is too steep.

What is the best whiteboard for team collaboration?

If you want to find a good whiteboard app, we recommend any that’s part of Setapp, a platform with dozens of curated apps for Mac, iPhone, and iPad users. These include Craft, MindNodeMarginNote, and Allume. Why Setapp? The software added to the platform is hand-picked and verified, so you only get the best of the best. On top of that, you can find other great apps that will improve your workflow. 

Freeform is a good start. These four apps are where the ideas actually go somewhere. MindNode, Craft, MarginNote, and Muse — plus 270+ other apps, all included with Setapp. Get 270+ Apps.

Mentioned apps

FAQ

Is Apple Freeform really free?

Yes — Freeform is free on all supported Apple devices (Mac, iPad, iPhone). No subscription needed. You may use iCloud storage for syncing boards, which could count toward your iCloud plan if you have a lot of media-heavy boards.

What should I use instead of Freeform?

It depends on your use case. MindNode Classic for mind maps, Allume for infinite-canvas brainstorming, Craft for turning ideas into documents, MarginNote for PDF-driven research boards, Miro for team workshops, and Milanote for creative mood boards.

Are there Freeform alternatives that work on Windows or Android?

Yes — Miro and Milanote both have web apps and native apps for Windows and Android. The Setapp apps (MindNode, Craft, MarginNote, Muse) are Apple-only.

Is Apple Freeform an infinite canvas?

Yes, Freeform boards expand as you add content — there's no fixed edge. But performance can degrade on heavy boards, especially on older iPads. If that's an issue, Muse and Miro handle large canvases more smoothly.

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