Ira is a freelance copywriter and a strategic planning and brand identity consultant. She believes that to connect with users, tech needs good writing that bridges the gap between technology and life.
Ira has over a decade of experience in branding and advertising, and has been writing for Setapp since 2021. In the past, she authored print and digital campaign ideas, created brand manifestos, wrote for lifestyle magazines, and participated in consumer behavior research. As a fan of simplicity, Ira enjoys uncomplicating things after thoroughly studying the product features and the tension points in people’s life or work routines that could be resolved.