So, you’ve been blogging for awhile now, and it’s going really well. You’re getting some followers and interactions. Your traffic is trending up, and you’re finding your blogging voice. With this improvement you allow yourself to ask the big question, “could I actually make money blogging?”
We’re here to tell you that the answer is, “yes, but you need to be smart about it.”
A recent poll revealed that 17% of bloggers make a good living from their own blog. But 81% never make significant earnings. The other 2%? They are the rockstar bloggers who put in the hard work and now rake in big bucks for minimal effort.
In this article, we’re going to show you what steps you can take to grow your blog and in doing so, open up avenues for income. While the advice is for everyone, the helpful tools mentioned below are only for Mac users.
Even if you’re not interested in cashing in, the tips in this guide will still help you to take your blog to the next level.
Sound good? Let’s begin!
As a blogger, there is nothing more important to your success than your content. It is everything. Produce great content, and "they will come". Being passionate and knowledgeable about your subject helps, but you also need to be smart by thinking about what will add the most value to your readership.
Don’t think that because you've had some success that there isn’t more that you can do. There’s always more ways to improve the effectiveness of your content.
Here are some proven suggestions:
If you think the job's finished once you’ve hit publish, think again. The other side of blogging is not content creation but proactively working to get your excellent blog posts seen by new people. Search engines will do some of that work but don’t rely on organic traffic.
There are lots of ways to find new readers. Here are a few of the best tips:
No, you don’t have to get down on one knee. We’re talking about a different kind of engagement. The kind that gets your audience fired-up through content, interaction, and discussion. If you can create a healthy debate about your blog, this could be a significant boost to traffic. Your readers will have more reasons to keep checking back, even when there’s no new content.
Google will also notice when your engagement improves and your ranking should improve along with it.
Here are a few other tips to help engagement:
If traffic and engagement are up and you feel confident that you now have a loyal base of followers, then you should consider monetizing your blog. Be careful though, if you are too obvious about it, you may turn-off a lot of your audience.
There are many ways to make money online, from affiliate marketing through to coaching and webinars. A lot of people think adverts will pull in the big bucks. Truth is they’re not just the most uncreative option, they’re also often one of the worst performing.
The most effective cash making tool in the blogger’s armory is their email list. So this next tip is less of a tip and more of a decree issued by the blogging Gods:
And how do you do that? You offer them value in return for their email. You’ve surely seen plenty of examples of - “Sign-up and get this awesome ebook for free!” That tempting freebie is there for one reason - to build a list of email subscribers.
Once you have a list, you can create a marketing and sales strategy to send directly to everyone on the list. Start by building your trust through offering your subscribers value in emails. Then you can start thinking about sales. You could sell products or a service, or if you don’t have either of those, it could be someone else’s product.
Research what others in your blog niche are offering. You could either follow their lead or fire up an app like XMind to help you brainstorm offerings that are even better for your audience.
When deciding what to sell, remember to always consider your visitors. Only push items that offer real value, otherwise you won’t make as much and you may lose some of your followers.
To summarize how to make cash from your blog:
There are so many ways to make money online. Some will be more effective than others, based on the specific factors, but the fundamental to blogging for money is to build up that following. If you have a successful blog with a big audience, a world of opportunities will be open to you. Build a good reputation as a blogger, and you may even get opportunities to make money blogging for someone else.
Just remember to respect your readership and always look to exchange value for their hard earned cash. That way, everyone's a winner.
It may also be a good idea to hold off on flicking the “make it rain cash” switch for awhile. I know it’s tempting but the number one priority is building your base of followers. Every decision should be made to serve that goal.
Facebook was onto something when they chose to stay in pre-revenue for years. They knew that advertising would be seen as uncool so they waited until people couldn’t live without Facebook before cashing in.
So, don’t get too ahead of yourself and instead focus on your content and growth. As a final tip, all of the tools we talked about in this article are free with a single subscription to Setapp for Mac. Setapp’s collection of premium Mac apps is free for the first month so you can try out the full versions of all the apps we mentioned, plus tons more.
Now you’re well on your way to building a successful blog.
And where there is success, fortune is never far behind.