How users discover
apps

Mac App Store, YouTube, and social media are the go-to places to discover apps.

How apps get
picked

Functionality matters most to users when choosing an app to use. Security and privacy also rank high.

What matters when
buying

When decising to purchase an app, users care about app price and features.

Using apps

Most respondents — 79% — use 20 or less apps a day. 49% of respondents use 10 or less apps a day.

Average Mac device has 51 apps installed. Average mac user uses 15 apps a day. Average Mac device has 51 apps installed. Average mac user uses 15 apps a day. Average Mac device has 51 apps installed. Average mac user uses 15 apps a day.

Selecting apps

Here are the factors that matter most to the survey respondents when they are choosing a new Mac app.

60%

Features match my needs

37%

Security and privacy

36%

Design and UX

31%

Reviews from users and experts

27%

The app is free

24%

Price fits my budget

18%

Developer reputation

16%

Coworker/friend recommendation

13%

Free trial

9%

Discounts and promotions

60%

Features match my needs

37%

Security and privacy

36%

Design and UX

31%

Reviews from users and experts

27%

The app is free

24%

Price fits my budget

18%

Developer reputation

16%

Coworker/friend recommendation

13%

Free trial

9%

Discounts and promotions

AI app adoption

Most frequently mentioned AI apps help work with text and documents.

42%

use AI-based
apps daily

63%

of them
of them believe that AI apps
are more beneficial
than non-AI

Find in the report

Apps that are
considered essential

Commonly
mentioned AI apps

Commonly
mentioned AI apps

Mac model
popularity
and more

Thank you for your interest!
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