Learn key trends in app use on Mac in 2023 — from factors that prompt users to pick an app, to preferred payment structure.
How users discover
apps
Mac App Store, YouTube, and social media are the go-to places to discover apps.
How apps get
picked
Functionality matters most to users when choosing an app to use. Security and privacy also rank high.
What matters when
buying
When decising to purchase an app, users care about app price and features.
Using apps
Most respondents — 79% — use 20 or less apps a day. 49% of respondents use 10 or less apps a day.
Selecting apps
Here are the factors that matter most to the survey respondents when they are choosing a new Mac app.
60%
Features match my needs
37%
Security and privacy
36%
Design and UX
31%
Reviews from users and experts
27%
The app is free
24%
Price fits my budget
18%
Developer reputation
16%
Coworker/friend recommendation
13%
Free trial
9%
Discounts and promotions
Features match my needs
Security and privacy
Design and UX
Reviews from users and experts
The app is free
Price fits my budget
Developer reputation
Coworker/friend recommendation
Free trial
Discounts and promotions
AI app adoption
Most frequently mentioned AI apps help work with text and documents.
42%
use AI-based
63%
of them
Apps that are
considered essential
Commonly
mentioned AI apps
Commonly
mentioned AI apps
Mac model
popularity
and more
